Shopify vs Wix: Which Is Better for Your Business?
Shopify wins for ecommerce-first businesses. Wix wins for service businesses and creatives who want design freedom.
Updated February 2026
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Side-by-Side Comparison
| Feature | 🟢 Shopify | ⚫ Wix |
|---|---|---|
| Our Rating | 4.7 / 5 | 4.5 / 5 |
| Starting Price | $29/month | $17/month |
| Free Plan | ||
| Category | Ecommerce | Website Builder |
| Best For | Physical product sellers | Small business owners |
| Pricing Tiers | 3 plans | 3 plans |
Shopify Pros & Cons
Pros
- Easiest ecommerce platform to get started
- Powerful built-in inventory management
- Own payment gateway (Shopify Payments) with no transaction fees
- 8,000+ apps in the App Store
- Excellent 24/7 customer support
- Built-in SEO tools
- Sells everywhere: web, social, POS
- Highly scalable — handles any volume
Cons
- Transaction fees if not using Shopify Payments
- Monthly cost adds up with apps
- Limited free themes
- Advanced features require higher plans
Wix Pros & Cons
Pros
- True drag-and-drop editor — full design freedom
- 900+ professional templates
- Wix ADI — AI that builds your site automatically
- Large App Market for extra functionality
- Built-in SEO tools and site analytics
- Free plan available to try
- Suitable for any website type
Cons
- Can't switch templates after publishing
- Free plan shows Wix ads
- Not ideal for large ecommerce stores
- Sites can be slow without optimization
Our Verdict
Our Verdict
Editor's ChoiceShopify
Shopify powers over 4 million online stores worldwide. It's the most complete ecommerce solution — from your first sale to multi-million dollar operations.
Our Verdict
Wix
Wix is the most beginner-friendly website builder, with 900+ designer-made templates and a true drag-and-drop editor. Build any type of website without touching code.
Our Top Pick: Shopify
The world's leading ecommerce platform
Visit Shopify30-day money-back guarantee on all plans